Essay on Ford Motor Company - 1857 Words

Ford Motor Compnay HISTORY Henry Ford was an engineer from Detroit, Michigan who had an idea. By 1902, Ford had attempted several times to produce a gas powered vehicle, but with little capital, he realized that his attempts were futile. Ford approached a man by the name of Alexander T. Malcomson about the possibility of manufacturing an automobile. Malcomson, a friend of the family and wealthy coal merchant was reluctant at first but finally agreed with Ford, and decided to assit Ford financially with his endeavor. With Malcomsons investment and Fords engineering skills a partnership was formed and in mid June of 1903, papers of incorporation for the Ford Motor Company were filed in Dearborn, Michigan. Despite nearing†¦show more content†¦The company also spends millions of dollars each year advertising its products to the public. They do this by way of television commercials, newspaper ads, and radio announcements. (See appendix) GLOBAL BRANDS Trust our company, love our brands and delight in our services. This is the theme of Fords global brand strategy. Fords approach to brand marketing is that of six distinctive vehicle brands and four distinctive service brands. Among these vehicle brands are Mercury, Lincoln, Ford, Jaguar, Aston Martin, Mazda, and soon Volvo. With several different brands under the name Ford a number of products with an overwhelming set of characteristics has been developed. These strong brand names, along with unique models within each brand assist Ford to build long-term, sustainable links to customers throughout the world. (For a listing of Ford models, see appendix.) People automatically associate certain nameplates to Ford, such as the Mustang, Thunderbird, and the ever popular Taurus. The brand characteristic of a Ford truck is Built Ford Tough, while the characteristics of a sport utility vehicle is ,go anywhere, do anything, practical adventure. The Jaguar XJR is another example of a unique brand of Ford. There are no others like it on the market today. The XJR is targeted at those customers who are looking for that extravagant muscle car. All of these sub-brands share the same global promise of the Ford Motor Company. StrongShow MoreRelatedFord Motor Company2304 Words   |  10 PagesFord Motor Company GROUP PROJECT ACC 505 - FINANCIAL ACCOUNTING 12/01/96 TABLE OF CONTENTS DESCRIPTION PAGE INTRODUCTION........................................................1 LIQUIDITY...........................................................1-3 Working Capital...................................................1 Current Ratio Quick Ratio.......................................2 Receivable Turnover Average Days Sales UncollectedRead MoreFord Motor Company1426 Words   |  6 PagesFord Motor Company Supply Chain Strategy Background In 1913, Henry Ford revolutionized product manufacturing by introducing the first assembly line to the automotive industry. Ford s hallmark of achievement proved to be a key competence for the motor company as the low cost of the Model T attracted a broader, new range of prospective car-owners. However, after many decades of success, customers have become harder to find. Due to relatively new threats to the industry, increasing numbersRead MoreFord Motor Company1853 Words   |  8 PagesFord Motor Company Corrie Madison-White MGT/521 August 13, 2011 Andrew Rosenberg Abstract A mutual funds manager is trying to decide whether or not they would be willing to invest in the Ford Motor Company. In order to make an informed decision the potential mutual funds manager will look at how recent economic trends are influencing the business, strategies the company has used or could use for adapting to changing markets, tactics the company has implemented to achieve theirRead MoreFord Motor Company1971 Words   |  8 PagesFord Motor Company Ford Motor Co. Benefits from Service Parts Software from SAP Mary Ann Tindall Steve Balaj Manager, Business Technology Renewal IT Manager, Business Technology Slide 2 Confidential SAPPHIRE 08 OR3349 Ford Motor Company Ford Motor Co. 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We can adventure through the strengt hs built up by management,Read MoreThe Legacy Of The Ford Motor Company1023 Words   |  5 PagesOn June 17, 1903 the Ford Motor Company was organized. The date is the day the deal started for Henry Ford not because the company had his name, the day all his hard work would start to payoff. To look at the deal from just one day would not do justice to the brilliant way and intertwined ways Henry Ford took the world by storm. From the start in Ford’s garage to the offices of lawyers, and then on to control of the largest automotive companies in the world one can see the deal was just a key toRead MoreThe Invention Of The Ford Motor Company1279 Words   |  6 Pagesincome for Americans meant that they were able to afford more appliances like a toaster or a car. Prices dropped with industrial innovations like the moving assembly line. With these new prices, people could buy more per dollar. Henry Ford’s, The Ford Motor Company is an example of a business that prospered i n the 1920s. The innovation of Ford’s Model T allowed many Americans to explore the country and experience being on the road. Along with these new products and appliances, businesses made a new formRead MoreFord Motor Company Essay760 Words   |  4 PagesFord motor company: The Ford Empire was almost a century old. After a series of great growth periods and high revenues, the company from early 2004 to 2008 has been hit by the recession and very challenging times. The decision to invite an outsider as the CEO of Ford motors was to take a fresh and rather novel view of Ford operations and to look at it unbiased. Ford appears on the list of the world’s most ethical companies its commitment to stakeholder engagement, corporate governance, sustainability